How can Restaurants Create Attractive Menus?
Have you ever wondered why a customer of yours only orders a specific dish and ignores others? Did they decide before if they wanted to have fried chicken with mayonnaise before walking into your restaurant? Was there something else that drove them to choose what they did? Yours
Customers tend to look at the menu
for merely a few seconds. If it is effectively tailored, you can witness
whooping sales and margin. Transform your menu from a simple and stale price
list to an eye-catching marketing tool.
We have compiled a few tips to
effectively give your menu a new lease of life ensuring it fulfils your
customers’ and business needs.
Go Digital with a Restaurant Management System
The
fundamental tip is to use suitable Restaurant Management
Software, preferably a unified ERP and CRM. LS Retail is
one of the most famous examples of a unified ERP and CRM. It also works
on Power BI providing
insightful business and market details. These details also specify meals that
are in most demand area-wise. It is an incredible tool that helps spot
opportunities to boost sales and profit margin.
Scale Down Your Menu
According
to the UN National Restaurant Association’s report, many restaurants scaled
back their menu at the peak of the pandemic. They axed complex dishes and only
simple to make dishes were offered which could be prepared by lesser staff.
This way they could cut their inventory requirements and ensure their staff’s
potential could be maximized. Most of them utilized their Restaurant Management
System to the
In
many ways cutting down menus and shredding out less successful items is a
logical step. If you keep more items on your list, you will need more inventory
at hand which adds costs. Suitable Software for Restaurant
Management provides
robust inventory management tools, so you live to track and plan your inventory
accordingly. Moreover, you may not be able to maintain the same quality
throughout all the dishes, which will end up slowing down your
pace.
Giving
your customers too much time to think encourages them to take more time in
deciding what they want. It is a clever idea to add only popular dishes and
meals to your menu. Restaurant POS Software can help you
identify the popular dishes.
Spot Your Most Famous Dishes
How
much you manage to persuade your customers depends on how well you organize
your menu. According to William Poundstone’s book Priceless, he described how
restaurants list their high profit and expensive dishes on the top right corner
of the menu to catch the customer’s eye and make them think of other items
displayed as cheaper options. Also, using a Restaurant Management ERP will help you with spotting the famous dishes so
you can plan further accordingly.
Boxes
are another eye-catcher. Those items are boxed that the chef wants to sell, and
people tend to purchase them at the same time. Boxes in assorted sizes promote
a sense of flexibility among the buyers. They think they save money if they
purchase the smaller size. In addition to it, you can also utilize colors to
your benefit. For instance, the color red is used in limits to catch the eye of
high-margin items. Orange stimulates appetite, whereas brown gives out an
earthly vibe. With a Restaurant Management System, you can easily segment your
menu using favorable colors.
Highlight Food, Instead of the Price
A scientist at Stanford University
found that people are more likely to choose a less demanded, healthier option
such as vegetable sides if they are given a more elaborated description. On the
other hand, labels such as “twisted citrus glazed carrots,” attract more of
their attention than a healthy vegetable side.
Similarly,
you can also successfully justify the price tag of more expensive items. Diners
will be more inclined to your expensive mutton curry if you manage to justify
how premium it is prepared using top-grade ingredients. With a Restaurant ERP Solution, your customers can view such details on a POS
device. It becomes easier to incline them toward a more expensive device with
a Restaurant Management
System.
LS Retail is a unified Restaurant Management
System that helps restaurants manage
their inventory and plan their menu. It is also easier to serve customers, and
with insightful reports, successful strategies are on their way to
implementation. If you are looking to implement LS Central and need a demonstration, Contact Trident.
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