Redefining shopping excellence with a Trident's unified Dynamics 365 Ecommerce solution
Over the
last decade, the retail sector has experienced enormous change and transition.
Many have suggested that conventional brick and mortar retail is dying and that
for the everyday needs, consumers switch entirely to online platforms. However,
this is not the case. As per a survey from the National Retail Federation,
since 2010 retail storefronts in the US have continued to expand at
approximately 4 percent annually along with the consistent double-digit growth
of online shopping. Almost all of the top 50 online retailers have brick and
mortar stores, as well. Although progress in e-commerce tends to outpace
physical stores, the rate of progress in physical retail outlets is still much
higher. E-commerce is also not a stand-alone medium in most cases but used in
combination with conventional and new platforms to meet consumer needs such as
buying online pick up in-store or Click and Collect. Physical outlets are
still a big part of consumer spending patterns, but with this, we also have
seen that consumer priorities have changed around shopping.
Gone are the
days when store employees are the only experts in information about goods.
Consumers already have greater access to product details, price clarity,
and accessibility. This means that retailers have to look at customer
engagement across all platforms to make sure that their enterprise is capable
of delivering on these recent high requirements. E-commerce will no longer be a
major differentiator for retailers in the next few years, but will instead
allow integrated retail trade to compete in the ever more challenging customer
needs worldwide.
So dynamics 365 partner Trident solution dynamics 365 for marketing not confined to e-commerce, but aims
to streamline the process of unifying consumer shopping experiences through an
end-to-end business framework that puts together e-commerce, in-store, back
office, and call centre. Let's discuss furthermore how Dynamics 365 for marketing solution helps retailers meet those
dominant business requirements.
1) Grant excellent and customized
consumer experience
Consumer
experience is not only one of the top growth factors in the retail sector, but
according to the recent survey by Microsoft and Forbes, 33 percent of retail
managers are also considered a great business priority. The main task is
to identify what constitutes outstanding customer experience for each
individual business, as expectations of customers differ by micro-vertical
retail, product category, and consumers themselves. It is up to the retailers
to better define how their marketing commitment aligns with the experience.
When customer experience is established, retailers need to be able to deliver
on this commitment by providing technology that allows customer engagement in
the next generation and does not limit their ability to evolve and build
differentiating consumer experience.
As per the
report by Microsoft and Forbes, providing customized shopping has become
increasingly popular and over 49 percent of customers aged between 18 and 24
stating they are more likely to purchase from retailers offering custom
shopping experiences. The aim of personalization is to form a bond between both
the retailer and the consumer by delivering goods and/or services across all
retail channels based on past interactions. It enhances the relationship to an
encounter more similar to an interaction with a trustworthy friend or partner
than a simple transaction.
There is a
significant technological dependence to reach this next stage of customization.
Networked and real-time visibility into consumers and activities are needed by
retailers. Dynamics 365 put together all facets of customer interaction through
e-commerce, call centre and in-store as well as simple incorporation into new
channels to enable retailers to gain a holistic customer perspective. Couple
this with out-of-the-box integration with Dynamics 365 Consumer insights and retailers can
not only deliver AI-driven suggestions based on customer shopping history,
likes, and patterns but also provide store agents with tools for presenting the
customer's 360-degree view and facilitating rich interaction throughout the
selling journey.
2) Omni channel Experience and Loyalty
Nowadays Customers expect to be able to
purchase anywhere they want, and by whatever platform. Retailers also
acknowledge the importance of Omni channel as one of their top three
priorities, with 47 percent of Microsoft and Forbes survey executives rating
this.
Most
retailers are still struggling in having an Omni channel experience because of
the complexity of internal infrastructure and disconnected or fragmented
systems. Trident's Dynamics 365 NAV makes it much easier to offer a
native Omni channel solution for retailers, as it was built in the cloud.
3) Provides Flexibility
3) Provides Flexibility
An
integrated solution is important not just for customers to engage and shop in
retail, but also for how a unified solution can allow first-line employees to
take part better and make sure ideal operational efficiencies across your
supply chain. Dynamics 365 for marketing offers retailers the ability to
streamline their operations with enriched knowledge that characterizes their
business. Employees at the store can gain greater information and insight into
stock availability, cross-application support for task management, as well as
trade analytics that enable managers to monitor performance and insights to
help them make informed decisions.
Comments
Post a Comment